BusinessSales.com.au
Sellers

Pricing your business

Published 29 April 2026

BusinessSales accepts asking prices as bands (e.g. $450K – $550K) or as a single number. Bands tend to attract more enquiries because they invite negotiation.

Rough multiples by sector

  • Hospitality: 1.5×–2.5× annual net profit
  • Professional services: 2×–4× EBITDA
  • E-commerce: 2.5×–4× EBITDA, higher for branded products
  • Manufacturing: 3×–5× EBITDA

These are starting points. The actual multiple depends on lease length, owner-dependence, growth trajectory, and customer concentration. We recommend a formal valuation before listing.

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